Amazon Prime and Mutual Fund Investing

There are an estimated 50 million Amazon Prime members in the United States which means that a household in this country is more likely to have an Amazon Prime membership than to have a dog.  It actually seems to be more challenging to find a Gen X or Millennial family who does not use Amazon [...]

Investing Scared

Most investors like the idea of waiting for a period of calm to invest.  Our brains tell us it is better to wait until there is clarity and risks have subsided before investing.  And our brains have good reason to work this way.  For our ancestors, waiting until things calmed down was necessary for survival.  [...]

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